Inducted: December 3, 2018
Radio station 97.3 FM KBCO went on the air in 1977, offering an alternative to standard rock and pop radio.
Programmers and DJs were given freedom to go beyond the “hit” singles, playing album tracks and music from artists as diverse as The Grateful Dead, Bonnie Raitt, Talking Heads and Lyle Lovett.
In the process, KBCO, along with a handful of other stations around the country, created a format now called “Adult-Album-Alternative” (or Triple A) radio. The format was so successful that Billboard added a Triple A Chart in 2005; the Triple A Radio Convention is held every year in Boulder, hosted by KBCO.
The station has earned countless awards for such innovative programming as “Select a Set Weekends” and “KBCO Local Edition”; in late 2018 the station celebrated the thirtieth anniversary of the “KBCO Studio C” CD, benefiting the Boulder County AIDs Project and Food Bank of the Rockies. Countless artists like Amos Lee, Dave Matthews and Big Todd Head & The Monsters owe their careers to the men and women who programmed and played their music on KBCO long before pop radio gave them a chance.
Triple A Radio Convention is held every year in Boulder, hosted by KBCO.