Strategic Plans

The Hall’s 2024-2026 Strategic Plan outlines our vision, values and plans to add programming that stretches beyond celebrating the past to promoting and supporting Colorado’s music industry today and in the future.

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The Hall’s Colorado Music Tourism Strategy is a bold, first-of-its-kind statewide action plan designed to brand Colorado as a top-tier music destination, foster collaboration across the music and tourism industries and grow Colorado’s music economy. Developed over the course of 10 months with facilitation by destination consulting firm Mission2Market, the strategy engaged over 1,300 residents, visitors, and industry professionals, and was shaped by a 60-member Colorado Music Task Force representing every region of the state.

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